01437 720 537 funerals@mathias.org.uk bars

About Us

W G Bernard Mathias & Daughter Funeral Directors

Serving St Davids and Pembrokeshire with Compassion, Respect, and Care

We are an independent family funeral directors based in the Cathedral City of St Davids. As a small, dedicated family team, we provide a personal and compassionate service, helping and guiding you through the process of planning your loved one’s funeral.

At your time of need, we will be on hand to support you every step of the way, ensuring the arrangements suit your wishes and reflect the life you want to celebrate. During this very sad and potentially stressful time, we will take care of everything for you, offering the personal touch and attention that can sometimes be lacking from larger national firms.

Our Story

Founded over 75 years ago, W G Bernard Mathias & Daughter grew from a small, community-focused service into one of Pembrokeshire’s most trusted funeral directors. We understand that families in our locality often cherish traditional values and customs, yet also embrace modern ways to remember and celebrate their loved ones.

Our commitment to dignity, respect, and attentive care remains at the heart of everything we do.

Our Services

  • Traditional funerals and cremations
  • Direct cremation options for simple, dignified farewells
  • Non-religious and personalised ceremonies
  • Chapel of rest visits and the option to hold a service in our own chapel of rest premises
  • Assistance with paperwork and legal requirements
  • Arranging floral tributes, obituary notices, and orders of service
  • Funeral teas and venue assistance
  • Funeral transport, including Volvo hearses, motorcycle hearses, horse-drawn carriages, and limousine hires
  • Funeral plans for those who wish to think ahead, including Golden Charter prepaid options

Our Commitment to You

We believe every life deserves to be remembered with dignity and warmth. At W G Bernard Mathias & Daughter, you will find a listening ear, clear advice, and a dedication to meeting your family’s needs with care and compassion — no matter how simple or elaborate your wishes.